Customer referrals lead to positive B2B ecommerce conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2019, 9:12 AM UTC

81% of consumers say that recommendations from friends and family heavily influence their purchasing decisions.

Though it is easy to get reviews from happy customers in B2C e-commerce, it is challenging to collect reviews from satisfied business executives. The author suggests that marketers should encourage previous clients, through LinkedIn and Google, to contribute positive reviews about the company.

Positive reviews from satisfied customers can lead to high-quality referrals, which will directly reflect on the company’s ROI. Marketers should also make unique selling propositions and contact information easily visible on the website to attract consumers.

This piece says that e-commerce websites should offer a personalised experience to each user for greater engagement. As more than half of the online purchases are made on mobile devices, this piece suggests marketers should optimise their website for mobile users.

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[19 minute read]