Optimising online pages with schema markup enhances visibility for local search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 24, 2019, 1:27 PM UTC

In the past two years, there has been a 150% growth for phrases like "near me now".

Voice-enabled smart devices like Amazon Alexa and Google Home have given rise to “near me” searches prompting brands to build up their presence on the Google My Business list. This piece states that marketers should optimise their business page by providing accurate information about themselves, including business hours and contact details. 

The author suggests that marketers should use schema markup, which adds context to the search results, in every location page that the business serves. Marketers should also add homepage schema markup to increase the search result visibility as being featured in the infobox next to the search results.

This piece also suggests that brands need to study and list out questions that people might ask smart devices. They then need to optimise their voice search results accordingly.

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[10 minute read]