Tweaking content strategy can help B2B brands tackle "summer slump"

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 27, 2019, 1:58 PM UTC

Marketing results often take a hit during the season due to distracted audiences and out-of-office customers.

Marketers can prevent the slowdown of website traffic during summertime by connecting with the sales team to glean critical insights on summer specific buyer trends. Re-examining content marketing strategy can also provide B2B marketers with a rounded view of their strategy.

This article says that B2B marketers should create original content around trends, like conducting polls or experimenting with 3D photos on their social media channels to keep the audiences engaged. Marketers should curate weekly content like news posts to save the audience’s time and push better engagement.

The author contends that marketers should build a human connection with their audiences through a blog series on company culture or thought leadership pieces. Brands can further keep their target customers engaged by creating new content like comprehensive Q&A videos.

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[6 minute read]