New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Fast-loading landing pages can avoid customer churn and improve search ranking.

Since mobile devices account for most of the internet traffic, it is essential for brands to create landing pages that have a seamless shopping experience. Brands can use tools like Uptrends to analyse the speed of their landing pages and improve upon it, to provide a smooth user experience.

This article says that since mobile devices have smaller display screens than desktops, it is essential for marketers to create clean content along with appropriately sized text, large enough for consumers to see. Designing contrasting text and images can make the design eye-catching and aesthetically pleasing.

The author says that brands should have clear steps on the page to make it easier for consumers to navigate content and narrow-down their searches. Displaying mobile-friendly pop-ups at the right time can help marketers to convert potential leads into consumers.

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[10 minute read]

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