Brands should use an integrated marketing strategy to promote their events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2019, 2:20 PM UTC

Emails can be an effective tool for marketing an event

A promotional strategy based on social media, video and email marketing can help marketers get the word out about their event. Starting email campaigns months before the event and announcing early bird tickets can help brands build hype about the event and increase attendance.

This article says that setting up a standalone website for the event can help marketers to focus on branding and SEO to steer visitors to their registration page. Videos about the event and a list of speakers on the website can be effective tools for marketing the event.

The author contends that inviting influencers can help brands reach wider audiences and boost registration for the event. Brands can also sponsor podcast interviews featuring guest speakers to create buzz and promote the event.

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[7 minute read]