Most brands are ignoring PR in their search and social media marketing strategies.
This article says that clubbing public relations with search and social media marketing can help push brand visibility more effectively. PR professionals can help enhance the brand’s SEO by using their expertise and professional network.
PR professionals can ask journalists to link back their copies to the original brand content to increase their website traffic and credibility. Brands can get PR teams to develop educational content, which is more likely to be shared among peers and friends.
Sharing a company’s press release and announcements across its website and social media channels can help the brand get better rankings on SERPs. Brands can use then use paid search to boost its results further.
[5 minute read]