T-Mobile’s Director of Brand and Advertising Research shared how important YouGov’s Plan and Track solution is when making key business decisions and staying one step ahead of the competition.
“YouGov’s Plan and Track solution is the first subscription that our CMI Team (Consumer & Market Insights) renewed last year. Their data has been cited in press releases, tweeted about by our CEO, and regularly incorporated into C-level reporting. We use the data every day across our business to make key decisions and stay one step ahead of the competition. To deepen the value, YouGov’s client servicing goes above and beyond, time and time again, to provide us with data that is highly relevant to the organization in real-time. We’ve leveraged both the brand tracking system (BrandIndex) and consumer segmentation tool (Profiles) to the max!”
Director, Brand and Advertising Research – T-Mobile
T-Mobile is one of the top 4 wireless telecommunications service providers. In addition to the mobile communications services provided they offers voice, messaging, and data services to millions of customers. They also provides wireless devices, including smartphones, tablets, and other mobile communication devices.
Solution delivered by: Plan and Track