New Ideas in Marketing
Essential news for marketers, summarised by YouGov

This is in a scenario when both text and video content is available on the same page.

Wyzowl gathered data from over 324,000 videos. This study revealed that when both text and video are available to consumers on the same page, 72% of them would preferably watch a video to learn about a product or service.

In 2019, 87% of people would like to see more videos from brands. The average video is becoming shorter in duration. In 2017, it was 6:07 minutes, 33% longer than the average duration of 4:07 minutes in 2018.

The research highlights that 87% of video views take place on the desktop. However, 13% video views were reported to be happening on mobile, an 11% increase from 2018. Additionally, the use of intermediate or advanced video analytics has increased by 19% from 2018.

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[3 minute read]

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