Storytelling and data are vital for brands that are focused on marketing transformation.
This piece says that the combination of data and storytelling is effective in communicating a brand’s message to the right audience. Marketers should leverage the ever-growing amount of user data to deliver targeted content.
Stories must not only establish an emotional connection but also solve problems and answer questions. Data helps in striking a balance between the two by determining the audience’s pain points and addressing them innovatively to transform marketing from a “sales pitch into a relationship.”
The article states that user-generated content is a powerful marketing tool with 92% of people trusting their peers over advertisements to make a buying decision. Brands can also use virtual reality to tell immersive stories that are data-driven to forge stronger bonds with customers.
[4 minute read]