Listening tools allow brands to monitor any link mentions on the internet.
Brands can improve their website’s search engine ranking and have a better outreach, by reclaiming links. They can achieve this by asking the authors of blog posts or social media posts with brand mentions, to link it back to their websites.
Setting up media monitoring and social listening tools allows brands to track any brand mentions on the internet. This article says that marketers can further opt for SEO tools, like SEMrush, to measure the value of a potential link and opportunity cost like the estimated reach of the page.
If brands come across any mentions that aren’t linked, they can reach out to the author and ask them politely if they could link it to the website. The author contends that marketers can then show their gratitude by endorsing them on platforms like LinkedIn and sharing their articles.
[8 minute read]