Brands can leverage “Limited Time Offer” to trigger urgency and increase sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 22, 2019, 11:03 AM UTC

Creating scarcity for products can help marketers avoid cart abandonment.

Offering Limited Time Offers (LTO) like rewards or freebies along with products can help brands create a sense of urgency and increase conversions among its potential buyers. This article says that by inducing a sense of scarcity, LTOs can encourage immediate action and purchasing decisions from potential consumers.

To run a successful LTO marketing campaign, brands should ensure that their offers are exclusive and worthy of buying. A clear understanding of the sales funnel, and digital marketing strategies with the needs of their consumers allows brands to create compelling LTOs.

Marketers can create attractive advertising campaigns by building a well-structured landing page with a high-quality experience and simple offers. Creating video content can help brands grab the attention of potential consumers for their LTOs.

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[12 minute read]