Marketers can implement AI to improve KPIs of a content marketing campaign

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2019, 8:56 AM UTC

A marketing campaign can get 55 seconds of average engaged time with AI as compared to 19 seconds without AI.

This piece argues that AI can efficiently analyse massive amounts of data in minutes. The same task would otherwise require a large team of data scientists more than a week to process it.

AI can help brands speed-up processes and save time. It can make organisations smarter while adding value to their business. The technology optimises processes towards a top KPI along with lowering the campaign expenses and increasing “CTR on on-page calls to action (CTA) over time”.

The author contends that this technology will not eliminate jobs across industries, rather it can actually increase jobs. By making marketing and other divisions more efficient, AI can make employees more productive and brands more successful.

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[3 minute read]