Marketers should send welcome emails to new consumers or subscribers to develop trust.
To increase higher open and conversion rates, companies could craft lifecycle emails for each particular stage of the consumer journey. By segmenting lifecycle emails based on categories like consumer journey and campaign goals, marketers can enhance their conversion rates up to 8.6%.
Personalising emails in relevance to the stage of the consumer journey, like a welcome email for new subscribers and consumers, enhances relationships. The author says that sending emails with loyalty offers and bonuses to active consumers and subscribers can help brands effectively engage them.
Additionally, re-engagement emails can help marketers attract the attention of consumers who are dormant or lost. The author contends that brands should send these consumers in-depth emails about bonuses and interesting offers to appeal to their interests.
[6 minute read]