Building backlinks is a significant part of a brand’s SEO strategy.
This piece says that marketers need to approach link-building with the same mindset as networking and leverage existing connections to reach out to a broader audience. Asking regular customers and existing partners to link with the site, while offering a quid-pro-quid can mutually benefit businesses.
Sponsoring local events or causes can also be used as an opportunity to link back to the marketer’s website. Hyperlinking the business's logo or a shoutout on the event’s website can further help build up backlinks.
Businesses can also take advantage of their local networks like the local chamber of commerce or alumni networks to create backlinks. Sending out personalised emails along with an attached press release can help businesses feature in the local press and get more backlinks.
[5 minute read]