The “Fourth Industrial Revolution” will make marketing faster, data-driven and personalised

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2019, 11:39 AM UTC

Increased amounts of data will let brands offer more personalised marketing.

This piece argues that brands should embrace the Fourth Industrial Revolution, a term coined by World Economic Forum’s founder Klaus Schwab. The key technologies driving this revolution include artificial intelligence, quantum computing, virtual reality (VR), and the Internet of Things (IoT).

Advancements in AI along with quantum computing can enable brands to collect a vast amount of data about their target audience, aiding them to make marketing more personalised. Furthermore, IoT can help marketers track the users looking at their products and send them a personalised discount coupon.

The author says that tools powered by this revolution can help marketers find their social media strategy’s ROI in less time. These tools can save marketer’s time by automating time-consuming manual tasks required to collect and interpret data.

Read the original article

[4 minute read]