Handing out swag incentives can attract people towards a brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 13, 2019, 2:31 AM UTC

Sending rewards to first-time users can ultimately improve profitability.

This article suggests ways how brands could generate leads and boost revenue with their company “swag.” Brand merchandise such as t-shirts and stickers when paired with strategic marketing can drive customer acquisition.

Companies must hand out swag items that match their organisational culture. These items should be of high quality. Swag incentives such as a free swag in return for an email address is an easy and popular way to attract consumers. It is a very economical way of “lead capture.”

An efficient way for a brand to use swag is to send them as rewards to first-time customers. As per Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%.

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