Trademarks and copyrights can help brands protect their intellectual properties

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 27, 2019, 2:05 PM GMT+0

Business names, brand slogans and sounds among other intellectual properties can be trademarked.

This article shares guidelines about how B2B businesses can protect their intellectual properties. The author suggests companies should trademark and service mark their identifying factors, like brand name, to distinguish themselves from other organisations. They can also copyright their content and products.

Companies can trademark their distinct business names, phrases, logos and advertising jingles. However, architectural works, literary or pictorial works can be copyrighted. Businesses can also patent their unique creations to earn property rights as an inventor of the product.

Though registered trademarks and service marks have a 10-year renewal term, businesses would have to confirm with the government that the mark is still in use between their 5th and 6th years. But, copyrights patented after January 1, 1978, lasts for the author’s lifetime plus 70 years.

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