Structuring a detailed project line outline can help a brand reach its PR goal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 11, 2019, 12:26 PM UTC

Attainting a project management certificate can provide a great foundation to establish a successful business.

This piece states that developing an efficient PR strategy is a multi-step process that requires research and goal-setting before execution. The author recommends brands to create a project timeline, set “incremental” deadlines before getting started on PR strategies.

Businesses should review their PR activity from the previous year and understand what they might like to change, improve or expand in the following year. They must take note of what types of story pitches did well and kind of content that gained attention on social media platforms.

Brands should be well aware of the types of messages and content their competitors are producing. Looking for media coverage of competing products can give a brand a better understanding of customer preferences and well-performing content.

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