Companies should embrace cultural differences to create an efficient global marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2019, 3:43 PM UTC

Translating and localising content can help marketers appeal to audiences having different cultures.

To effectively promote products and services across the globe, businesses should understand different cultural aspects like language and terminologies of their potential consumers. Brands can work with market researchers to better comprehend cultural differences and create engaging content accordingly.

Working with translators, writers and local specialist can further help marketers create content aligned with local cultures. This piece says that brands need not start from scratch to appeal to a global audience. They can simply translate their existing content or enable Google translate on their websites.

The author suggests that brands should invest time and resources, and leverage the right martech tools to create an effective global marketing strategy. Businesses can also use Google Analytics to glean insights about their audiences.

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