A detailed content creation and curation guide can enable marketers to maintain a consistent brand tone.
This piece suggests marketers should create a comprehensive social media style guide with clear objectives, expectations and processes to efficiently respond to consumer queries. Moreover, a social media guide embedded with a clear crisis management plan can further enable marketers to prevent a social media scandal or disaster.
Businesses should have content creation and curation guide to set the expectations and design workflows of social media posts. Further, companies should also highlight the rules of engagement and brand tone in their style guides.
The author suggests that brands should highlight their social media objectives like conversions for a consistent brand voice. Businesses can also encourage employees to contribute to the brand’s social media posts to effectively convey the brand message to their prospects.
[10 minute read]