Content must be tailored to reach the brand’s “ideal customer”.
This article lists ways in which brands can expand their audience reach without having to shell out any money. The author recommends marketers to audit their audience using Google Analytics to identify their needs, behaviours and queries, and tailor content and digital marketing efforts accordingly.
Next, marketers should ensure their content is shared on the target audience’s preferred social channels. The author suggests hiring a social media community manager to “create, curate and interact with the community” which surrounds the company or its offerings.
Brands must establish their authority to expand their reach, and to become thought-leaders for a given topic or a question on search engines and to readers. This can be achieved through consistent guest posts, media coverages, podcasts, video marketing or interviews.
[2 minute read]