Brands could use augmented reality with a clear purpose

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2020, 6:43 AM GMT+0

Ensure the backend processes are streamlined to support the implementation of use cases.

This article argues that brands should strategically use augmented reality (AR) instead of “jumping on to the bandwagon”. The author says that the best application of AR is a practical one, where brands can deliver a more unique and engaging experience of a product and brand to users.

The author adds that meticulous management of product data is paramount while using AR. Hence, marketers should develop a cross-channel strategy where AR experiences are customised for each platform.

Brands should also invest in product experience management tools to ensure consistency of data and AR application. They must also use the tech specifically to create value for customers by delivering a superior experience.

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