Average email open rate across all industries in 2019 was 17.8%

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2020, 12:38 PM GMT+0

A Campaign Monitor report found email marketing campaigns observed a bounce rate of 0.7% and an unsubscribe rate of 0.1% last year.

Based on a survey of customers and clients from 171 countries, the average email open rate across industries was found to be 17.8%. The click through rates were 2.6%, while click-to-open rates averaged to 14.3% across all industries in the past year.

Government emails performed best with 30.50% email open rates, which was followed by non-profits and other industries like agricultural and real estate. The average open rate for advertising and marketing agencies was 19.30%, the bounce rate was 1.10%.

The article also states that 38% of US consumers were driven to action via email in 2019. Campaign Monitor’s director of marketing Lane Harbin suggests marketers can utilise this information to enhance their email marketing strategies for 2020.

Read the original article

[3 minute read]

Explore more data & articles