A survey of 1,000 US adults found that 72% of respondents are likely to purchase from companies that communicate via chat messaging.
Recent research from Avochato revealed that nearly two-thirds of consumers would shift to a brand that provided text messaging as a communication option. Additionally, 90% of consumers would rather speak with an employee of a company than an automated bot or an answering machine.
The study also found that 72% of respondents prefer companies that communicated travel plans, reminders and updates through text messages. Also, 60% use a financial service that updates consumers with accounts, bills and payment reminders.
Further, 61% of respondents said they would recommend companies that communicate over texts to their friends. While consumers were concerned about scam calls, 75% of them said that find it helpful to receive text messages for appointment and reminders.
[3 minute read]