Order management provide visibility into a customer’s transaction history.
This piece states that using next-generation order management will let omni-channel retail brands integrate order capture and fulfilment between physical and online stores. A Boston Retail Partners report states that order management systems can deliver a holistic, real-time, personal customer-centric experience.
Product returns are challenging for omni-channel retailers. Upon integration with ecommerce, order management helps address this by tying shoppers to their order history. Further, order management goes beyond processing orders, but integrates all the customer-facing systems.
Customer-centric order management can provide visibility into a consumer’s transaction history in a channel-agnostic manner. Retail brands can best deliver an omni-channel experience when order management, store partners and a unified commerce platform work together.
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