The recognition can strengthen a brand’s profile in the marketplace.
This article states that applying for and receiving awards are crucial to the PR mix, as they distinguish a brand from its competitors. Morris Panner, CEO of Ambra Health says that awards enable brands to curate experiences which direct their clients’ attention to the right place.
Renaissance Learning’s Todd Brekhus adds that winning and openly displaying awards can boost employee morale. The win can be used as an aggressive part of outbound campaigns where customers recognise that they are using “award-winning products from an award-winning company”.
While many awards are pay-to-play opportunities, marketers must apply for those who have robust entry forms, and are sponsored by reputed media organisations. Though applying for awards may not assure media coverage, they could be a valuable part of an ongoing strategy.
[3 minute read]