New Ideas in Marketing
Essential news for marketers, summarised by YouGov

46% retailers would invest in customer data platforms to better handle data-driven strategies.

An Arm Treasure Data report revealed that retailers planning for differentiated omnichannel experiences want to adopt new data strategies in 2020, transforming how they engage shoppers. The top priority for 29% of retailers’ customer data strategy is building better relationships through customer experience.

26% want to create a single view of customers across touchpoints and another 26% want to improve analytics to do this. Whereas 19% want to adopt new data technology and analytics tools. Retailers are focusing on data-driven in-store customer experiences, with 69% and 64% successfully using customer insights and clienteling data, respectively.

Point-of-sale comes first for 42% of retailers. 58% will adopt employee-friendly data science and business intelligence solutions to improve customer engagement strategies. 54% will accommodate customers through more than one channel.

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