Monitoring email list growth helps estimate the success of the subscriber acquisition strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 22, 2020, 12:15 PM UTC

It can help a company set better goals and optimise the email funnel.

The author highlights some important metrics that businesses should be tracking for efficient email marketing. Brands must measure their subscriber value to understand how much an email subscriber is worth to their business, within a given time span.

While not completely accurate, it helps in making improved email marketing decisions. Click through rates (CTR) can let marketers measure the percentage of subscribers who have received a brand’s email and clicked on the link.

Brands must monitor their email list growth to assess how quickly the list is growing. It can measure the success of the company’s subscriber acquisition strategy. Knowing the list growth rate helps set better goals and optimise their email funnel.

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