Websites with easy-to-read designs can help brands retain users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2020, 5:34 PM UTC

Brands should design mobile-friendly websites to enhance their search rankings, as Google indexes mobile-first websites.

Creating websites with easy to read designs with an appropriate amount of white spaces, line lengths, font size, and colours can contribute to better web design and enhance SEO. Businesses should also consider people with disabilities while designing their website.

Building sitemaps can help marketers improve their SEO, as sitemaps allow search engines to crawl websites and rank them. The author recommends brands should design websites to be mobile-friendly as more than half of all web traffic comes from mobile devices.

This article suggests that businesses should gain the trust of users by designing clean and easy to navigate websites, to increase web traffic and improve ranking. Marketers should also ensure to encrypt their websites through “https” to improve security.

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