Deciding the concept of an AR project early on can ensure the result works smoothly

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 31, 2020, 11:42 AM UTC

Brands should test to ensure the performance is optimised across all devices.

This article shares points marketers must be mindful of before diving into augmented reality (AR) efforts. Deciding and validating the concept for AR at an early stage comes first. To build an AR experience that meets the brief, marketers must clearly define the project’s objectives and its KPIs.

The author recommends charting out the lens with storyboard and scamps to ensure everyone involved is on the same page. Although AR can prove to be a revenue and marketing tool for businesses, the article cautions against heavy branding.

The piece says, “blatant logos get in the way” of AR being a source of entertainment for consumers. Agreeing on the aesthetics upfront can create an AR that is uncompromised on design and style.

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