Brands can use TikTok to reach younger audiences with fun and unusual content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 04, 2020, 9:22 AM UTC

TikTok is an apt platform for brands looking to provide an authentic, homegrown and entertaining digital experience.

This piece suggests how marketers can make the most of TikTok. Marketers can pick from an array of overlays, transition effects, filters, playback speeds, text, options and sounds while editing or creating engaging video content.

TikTok also provides users with the ability to add sound from a huge library of both licenced music and user-created recordings. It lets users parody an existing video and put it back into the pool of videos on the platform.

Using the “React” feature, users can record their reactions to an existing TikTok video. This reaction video then appears alongside the original. Further, companies can leverage hashtag challenges to encourage users to attempt and share their unique takes on challenges presented by other users.

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[7 minute read]