Native and social media ads can help businesses effectively distribute content at a scale

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 05, 2020, 10:44 AM UTC

Creating dynamic CTAs enable marketers to move consumers further down the sales funnel.

A formulaic solution including content distribution, post-click engagement and AI among others can help brands create an effective content marketing strategy. Brands can use native advertising and paid social media promotions to scale their content delivery.

Paid media can further help marketers effectively distribute the right content to the right people at the right moment at scale. Brands can also leverage artificial intelligence to enhance speed and accuracy for content distribution as well as improve business outcomes.

The author suggests marketers can use AI to optimise 15 seconds of on-page dwell time and scroll to increase post-click engagement. Once the consumers reach 15 seconds of engagement time, brands can target them with dynamic CTAs to easily move them further down the sales funnel.

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