Facebook opens registration for European news publishers ahead of its News tab launch

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 07, 2020, 3:58 PM UTC

Registered publishers in Finland, Norway, Sweden and Denmark will qualify for specific benefits.

Facebook has asked news publishers in the Nordic countries to register their Facebook Pages to qualify for specific publisher benefits like access to its “Breaking News” beta program. Publishers will also eventually need to register to access WhatsApp business API and Messenger Subscription beta program.

According to Facebook, the pages must focus on reporting current events and information, while citing sources and mentioning dates. Pages that primarily publish ads or promotional content are not eligible, and the publications must not have a record of publishing false-rated content.

Publishers must also abide by the guidelines that Facebook developed in collaboration with news organisations, industry groups and academics. The News tab that was initially launched in the US is still in the experimental phase but is expected to grow in the run-up to the 2020 US Presidential election.

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