5G will enable brands to deliver immersive in-store experiences for customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2020, 6:54 AM UTC

It will allow customers to try products before they buy them in novel ways.

This article states that despite some indicators of a “retail apocalypse”, retailers mapping out their 5G strategies could enhance customer experience and drive long-term revenue. Companies must consider 5G technology in time to set themselves apart from their competitors.

5G will have much faster speeds, no latency and the ability to power and enable emerging technologies like IoT and virtual reality. An Ericsson Mobility Report predicts there will be 2.6 billion 5G subscriptions by 2025 end. This means by then 5G will cover 65% of the world’s population.

5G can let pop-up stores deliver a full customer experience and help businesses provide a full omnichannel experience. Its ability to transmit large amounts of data quickly will quicken the use of immersive experiences must be leveraged.

Read the original article

[5 minute read]