Investing in the lighting and camera equipment can make live videos look professional

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 5:32 PM UTC

Marketers should meet consumer expectations and deliver quality video content.

Brands should use professional equipment for live videos, to stand out and attract the audience attention. Using professional video cameras and leveraging green screens and lighting can help brands project themselves as authority figures and experts in their respective fields.

While live videos don’t require a fancy studio setup, marketers should ensure their video backgrounds are not distracting. This piece states focusing on getting the right lighting, along with using green screens, can help create impressive video backgrounds through downloaded videos or images.

Using lights with variable colour temperatures and ambient lighting allows marketers to balance out the video light and provide a more natural look to their videos.  Brands should avoid using ring lights as they tend to be reflective and can be distracting.

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