Roku expects half of US households to be cord-cutters or never by 2024

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 14, 2020, 12:55 PM UTC

Revenues from Roku’s sales player have grown 22% to reach $151.6 million.

Roku predicts that by 2024 half of US households would be cord cutters or cord never. Consumers will choose streaming as their primary way of viewing TV. Cord cutting is likely to benefit Roku since the platform focuses on developing advertising opportunities on its platform.

The report highlights that Roku has over 36.9 million active accounts in Q4 in 2019. Its users have spent 11.7 billion streaming programming through their players and OS. The platform side of the business generated $259.6 million in Q4, a jump of 71%.

Revenues from Roku’s sales player have grown 22% to reach $151.6 million. Roku acquired the demand-side platform Dataxu to strengthen its platform and programmatic capabilities.

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