CMOs should be front and center with the management team to optimally leverage 5G

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 21, 2020, 7:56 AM UTC

Working along with can actualise ROI on digital marketing investments.

This piece states how CMOs can generate monetary benefits by leveraging 5G. The technology can deliver higher speeds and lower latency. When combined with cutting edge computing advances, it could allow to process and provide personalised customer experiences.

CMOs must grasp what 5G will deliver to successfully reimagine what brands can offer. They should be front and center with the management team and classify their company’s offerings so that 5G’s functionalities can be used for monetisation.

The author suggests bringing on a data strategist to sort and understand the data streams that will be enabled by 5G, to target new results-driven opportunities. CMOs must work in coordination with IT to make sure they can leverage, monetise and realise the return on digital marketing investments.

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