It can increase a company’s leads in that vertical.
This piece states that operating in a particular niche can improve a brand’s chances of success. Being niche-specific allows practicing the same thing and results in making a brand a subject-matter expert in a particular niche.
However, such specialisation doesn’t necessary imply that one can work only within that niche. If a company focuses their marketing and sales efforts for a niche, it can cut down on leads outside of the specialisation and increase leads in the new relevant vertical.
Scaling up is a challenge for businesses but building a brand as an expert in a niche can not only help scaling efforts but also positively impact the bottom line. The author highlights that operating in a specific niche doesn’t imply turning away business.
[3 minute read]