Focusing on a specific niche can make a brand an expert in that area

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2020, 2:46 AM UTC

It can increase a company’s leads in that vertical.

This piece states that operating in a particular niche can improve a brand’s chances of success. Being niche-specific allows practicing the same thing and results in making a brand a subject-matter expert in a particular niche.

However, such specialisation doesn’t necessary imply that one can work only within that niche. If a company focuses their marketing and sales efforts for a niche, it can cut down on leads outside of the specialisation and increase leads in the new relevant vertical.

Scaling up is a challenge for businesses but building a brand as an expert in a niche can not only help scaling efforts but also positively impact the bottom line. The author highlights that operating in a specific niche doesn’t imply turning away business.

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[3 minute read]