With 500 million active users worldwide, TikTok is an important social media platform for social media marketing.
This piece argues marketers can leverage TikTok to solve their marketing challenges and enhance their business growth. This short video platform is also the “fastest” growing and “most” democratized social platform in the world.
The author says that this platform can help brands identify realistic trends and take strategic decision based on their businesses. The ByteDance owned video-sharing company has an intuitive user interface that helps content reach farther and faster.
Unlike other platforms where content discovery is hashtag dependent, TikTok uses sound as the measure for search. This piece states that hashtags, however, are still essential for businesses to market their brands on the social media channel.
[7 minute read]