Study says Gen Zs are better prepared for today’s workplaces

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2020, 3:19 PM UTC

Gen Zers are expected to cause an influx of 60 million job seekers in the next decade.

This article states that several credible sources predict Gen Z people would be more ambitious, well educated, humble and innovative than past generations and could benefit the workplaces. A LinkedIn Learning report highlights over 76% of Gen Z recognises the skills required for today’s workforce are different from previous workforces.

62% of Gen Z’s are keen on learning new skills or taking classes to be efficient at jobs. According to a cited study from Yellow Recruiting, 51% of Gen Z prefer to communicate with their co-workers, friends and family face-to-face rather than messages.

Gen Z also considers marketing soft skills like interpersonal communication and creativity are critical. The article states that it is important for marketing managers to know these statistics about Gen Z.

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