All departments should be educated about security breaches to ensure full GDPR compliance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 20, 2020, 4:02 PM UTC

19 significant data breaches in the past 12 months signal a substantial threat to both retailers and customers.

This piece recommends brands should educate all departments about possible security breaches so that they can raise an alert if a breach is suspected. Retailers should be aware of the procedure they should follow to ensure full data compliance and maintaining the integrity of their IT infrastructure.

Businesses should encourage conversations across the entire supply chain to effectively meet requirements and adequately address security risks. Organisations should maintain a cybersecurity lifecycle to guard against potential attacks and protect existing systems.

The author suggests businesses should follow procedures around cybersecurity of IoT devices, and enable timely software and firmware upgrades. Implementing quality products and services while maintaining a relationship with trusted partners and vendors can help brands ensure data security and comply with GDPR.

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