Client campaigns on Facebook exceeded industry and firm-wide benchmarks, according to a study by Kivvit.
Kevvit’s study revealed that online news readership in the US has increased 70% from the previous month due to coronavirus. People are relying on a mix of channels like social media, search engines and news websites to access news about the pandemic.
Readers are spending 57% more time on stories featuring “coronavirus” or “COVID-19” in headlines. The use of desktops, laptops to access links shared via email and texts is higher than usual.
Click-through rates and cost-per-clicks on Facebook have been stronger in March compared to December and January highlighting the performance of digital ads since COVID-19. Other formats like display video and search engine marketing have also seen consistent results.
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