LinkedIn can help B2C businesses generate more relevant leads, especially for high-end products.
This piece talks about ways through which B2C brands can leverage LinkedIn to educate customers about their products and services. Companies can share business-related updates and publish relevant content about the products to add to their audience’s knowledge about their product.
B2C brands with high-end products can target the audience based on their job profiles to reach customers with higher disposable income. Travel or education industry based brands can create a knowledge graph of their users’ behaviours and use member traits for ad targeting.
Marketers can also export a list of their top-performing customers on LinkedIn and build a lookalike audience to seek new prospects. The author suggests brands should analyse their competitors’ ads to find inspiration from other brands in the industry.
[9 minute read]