New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Expert input can help produce detailed and in-depth content for the readers.

This piece suggests writers should communicate with the experts while writing a copy if they don’t have detailed knowledge on a topic. Including experts’ inputs can help writers draft keyword-driven content that is creative and aligns with the intent of the targeted keywords.

Writers should consider the readers’ points of view while looking up the subject on Google to find a human angle. Content creators can use the Search Engine Result Page (SERP) features like “people also ask” boxes to craft stories more creatively and holistically.

Including multimedia elements like YouTube videos in the copy can help writers stay engaged and be creative. Adding these elements can also open up new traffic opportunities as search engines prefer content with multimedia elements like images or videos.

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[11 minute read]

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