Adopt tech stacks to create marketing and communications strategies amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 1:54 AM UTC

Brands should be flexible and respond to the crisis smartly at a strategic and human level.

This article shares that with COVID-19 affecting daily lives, brands must adapt tech stacks like video conferencing services to create effective marketing and communications strategies. Businesses must support communications with a high-impact technology layer to overcome challenges like lack of engagement and PR crisis.

Sales and marketing teams should be agile and alter their go-to-market strategy in a moment’s notice to serve consumers. Responsive tech stacks and cloud-based software would be preferred among sales and marketing teams to carry out rapid strategic changes.

A communications team would need to adopt technology tools that let them collaborate and be heard, like transparent workflow software, data-driven insights, and more. The author contends data will be crucial to target messages accurately in the ever-increasing noise.

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