Brands should create a list of seed keywords while conducting the keyword research for blog content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 13, 2020, 4:59 PM GMT+0

Seed keywords are the general keywords related to the brands and their audiences.

Marketers should gather seed keywords while conducting the keyword research for increasing their blog traffic. They should then use the seed keywords to find out more specific keyword ideas and identify long-tail keywords to understand the searchers’ intent. 

Businesses should then find out the volumes and trends for the relevant keywords and look at the discussions on forums like Reddit and Quora, surrounding those relevant keywords. It can help them create high-quality content for their blogs that can better answer readers’ questions and add value.

Monitoring top-shared content around the seed keyword before writing the blogs can also help brands stand out and add nuances. Marketers can further link the top-performing articles to their blogs’ content to support SEO efforts.

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