Sharing unique, valuable, or entertaining content can help earn coverage from media and attract potential consumers.
With COVID-19 boosting consumption of online news, brands must exploit digital PR and implement offsite and onsite SEO strategies to increase awareness and enhance reach. Executing an onsite and offline SEO PR campaign allows brands to gain coverage and links from authority domains, branded mentions, and high link relevance.
Conducting a product, “in-market” and interest-based keywords research can help marketers understand digital audiences, enhance offsite and onsite content tactics. Align content with media publications that have “varied-yet-relevant” link profiles to offer readers fresh, and valuable content.
Linking back to valuable and relevant assets offsite can prompt clicks from consumers and improve engagements. Tools like Google Trends can help brands understand their audience behaviour, measure quality coverage, and grow “digital footprint”.
[6 minute read]