92% of Americans would purchase products showcased in stories placed through PR activity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2020, 11:53 AM UTC

Bospar’s PR & Marketing in The New Normal report reveals that 86% of Americans would purchase from a company that has appeared 10 times in the news.

As per the report, 88% of Americans said seeing stories about brands placed through PR activity would make them visit the company’s website. Of those polled, 92% said they would purchase products from a brand, having seen stories placed through PR activities.

41% of Americans ranked PR news stories as the first source to read before purchasing a consumer product, followed by consumer reports at 40%. Further, 78% of Americans said, they were impacted by the pandemic.

And, 81% said companies must take actionable steps to win their businesses including helping health workers fight COVID-19 (49 percent). However, buying only essential goods (35%) and price concerns (30%) are popular consumer sentiments.

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