Advertising Research Foundation’s (ARF) recent privacy study found that 83% of Americans are willing to share information about mask-wearing.
There is a greater willingness among consumers to share sensitive information like social security number and financial information compared to previous years, amid COVID-19. Willingness was particularly high among those infected by the virus and whose jobs were impacted, as per the report.
47% respondents “strongly disapproved” government agencies collecting data from phones. Doctors (76%), scientists and technical experts (68%) are the most trusted sources of information for coronavirus.
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