“Trust” is the primary factor that most consumers look for while shopping online 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 08, 2020, 5:02 PM UTC

Brightpearl’s latest “Trusted 100 – The Sites to Shop 2020” report highlights the need for boosting consumer trust. 

The study found that the ecommerce is increasingly rising in the wake of the pandemic, with 87% of US consumers shopping online as of June 2020. With this exponential growth, online brands need to focus on earning consumer trust, as it remains the primary motivator for more than half of consumers. 

These trusts issues most likely derive from the fact that a majority of respondents (61%) also said they had experienced issues with ecommerce brands. Additionally, unreliable delivery has further damaged the trust of almost half of consumers toward online brands amid the crisis. 

The article states maintaining business transparency can help online brands foster consumer trust. Providing accurate product descriptions and images, clear information about deliveries and refund policies can help maintain transparency. 

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